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Product details
File Size: 22514 KB
Print Length: 496 pages
Publisher: Sybex; 2 edition (March 29, 2012)
Publication Date: March 29, 2012
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B007RT1TG6
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A great resource on how landing pages play an important role in converting traffic into business goals. Covers acquisition, conversion and retention. Which visitors can be converted with better landing page optimization? Type of conversions included advertising, research time on page, downloads, form fill outs, user generated comments/content, user account creation, subscriptions or a purchase. What are the user roles or personas: awareness, interested, decision, action. Web page design optimization techniques for conversion. Test and measure your landing page changes. What is the psychology of the visitor: who, what, where, when, why, how. What principles can be used with persuasion?
While this book was only somewhat helpful for me as freelance consultant who helps small- to mid-size businesses take their clunky sites to the next level, I still give it 4 stars. The authors' conceptual framework was spot-on and written at just the right level. They make an excellent case for clarity and simplicity and gave solid explanations for each of their points. Their profiles of the different types of managers that consultants must deal with--IT, Design, Marketing, etc.--were so perceptive they made me laugh.But the book has a split personality. The first half seems to be written for a wide audience, the second half for high-level consultant practitioners. When the book jumped to the formulas, statistical considerations, and significant limitations of each optimization technique it became clear that they were talking to a different audience.Their optimizing techniques require large traffic volume--in the thousands of visitors. The techniques are impossible to apply for smaller businesses. Large sites can gain significant advantage from slim rates of improvement. Smaller sites don't have the same opportunities. The return on investment isn't there.From my perspective, I would have appreciated suggestions for how to optimize (and perhaps it would need to be another term) sites that just don't have a high volume of traffic and I was disappointed that the book did not address the volume issue more thoroughly. I ended the book knowing that my clients could not benefit from true optimization, and perhaps that's not a bad thing. I've been warned away from scattershot A/B testing of button colors! One less thing to worry about.On my wish list for this book, I would have appreciated more insights on the different kinds of landing pages, the special needs of the homepage as a landing page for different types of businesses and volume of products and services, and optimizing for leads vs. sales. More real-life examples with specific information on the actual results and return on investment for the optimization effort would have made the book more "definitive". Perhaps in the next edition!
This book is one of the best books on Landing Page Optimization that I have come across in its own way. Tim Ash seem to have put an extensive effort in building this work. As Tim Ash mentions in the introduction itself, this books is not an instant fix for your landing page. Only if you feel you need to understanding the details fundamentals related to Landing Page Optimization covered in this book, think about the same. This book took me practically through many facts that aided better understanding about Landing Page Optimization.
This book is extremely bloated... I only paid $7 for it and even if I got it for free I would say it's a waste of time. The information they put feels like it was just thrown together with no consideration for actually valuable information. Ironic their own book isn't optimized. I would this being a 400 page book has about 40 pages worth of valuable information. I highly recommend finding another source if you don't want to sift through irrelevant information.
This is a great basic reference book to understand how to optimize. If you have no clue what you are doing, this is a great place to start. It was recommended by a highly-technical expert to jump start my entry into landing pages and optimization.
Really good read. I would recommend this book for any web designer or internet marketing professional. The book is laid out well and provides some actionable items that you can implement on your website to help increase conversions.
Though I had given this book 5 stars, I really mean it - this book is everything you need about the topic.But.A warning here. Author goes on for a lot of math, theory and things, what can scare you away, in case your mind is prepared to see a lot of pictures & comics style reading like you probably saw in this book:Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd EditionI would say - if you want easy book to read on a topic - take a Steve's book, but of you are ready to serious brain wash with a topics starting from Myer/Briggs personas (same topic is covered by another great book - Waiting for your cat to bark, from Eisenberg brothers), probability theory, quantitative approaches, and other similar issues - then this book is for you.Just do not expect the easy go read. This is what I wanted to say
Helped me a lot couldn't figure out why I wasn't converting. The seven deadly sins helped me the most. A must own book
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